Monsieur Gustav
A playful WebAR experience that transforms product discovery into a game of exploration, helping consumers learn about fine cheese through interaction, movement, and sound.
(about the project)
Rather than presenting information through a traditional product page, I wanted the experience to reward curiosity. We incorporated movement, sound, and interaction to create a sense of discovery. This allowed users to physically engage with the packaging, uncover content through exploration, and interact with Monsieur Gustav as a guide. Classical music and playful animations helped transform product education into a memorable brand experience.
(industry)
Food & Beverage / Consumer Packaged Goods
(Date)
2022
(client)
Agropur
(scope)
Concept Development, Creative Direction, Experience Design, WebAR, Motion Direction
