Monsieur Gustav
A playful WebAR experience that transforms product discovery into a game of exploration, helping consumers learn about fine cheese through interaction, movement, and sound.
(about the project)
The client wanted to use the QR code on the packaging to extend the brand experience, but the creative concept was still undefined. I developed the idea of turning it into an interactive experience that rewarded curiosity and discovery. Using movement, sound, and playful storytelling, users could engage with the packaging, uncover content through exploration, and interact with Monsieur Gustav as their guide. Classical music and animation brought his personality to life, transforming a simple QR code into a memorable brand experience.
(industry)
Food & Beverage / Consumer Packaged Goods
(Date)
2022
(client)
Agropur
(scope)
Concept Development, Creative Direction, Experience Design, WebAR, Motion Direction
