Bill Steady

XOOM Energy wanted to connect with consumers in Texas through a campaign centred on predictable energy costs. We created Bill Steady, a calm and recognizable character who transformed that benefit into a clear, memorable idea. The project became Valtech’s first AI-led production of its kind, using generative tools across character development, world-building, and campaign production. I led the creative and art direction, shaping Bill’s visual identity, personality, and tone of voice while collaborating closely with the studio team to bring the campaign to life.