Garnier USA
Designing digital experiences across email and web, from lifecycle campaigns and customer journeys to website enhancements that support engagement and conversion.
(about the project)
Working across CRM and digital experience initiatives for Garnier USA, as well as projects with the global team, I collaborated with copywriters, creative directors, strategists, and UX designers to create cohesive customer experiences across email and web. My work spanned editorial newsletters, personalized trigger journeys, product launches, and website enhancements, with ongoing CRM optimization contributing to significant year-over-year gains in engagement, including a 47% increase in CTOR and a 131% increase for trigger journeys.
(industry)
Beauty & Cosmetics, CPG
(Date)
2022-2026
(client)
Garnier USA
(scope)
Art Direction, Visual Identity
