Garnier USA

Designing digital experiences across email and web, from lifecycle campaigns and customer journeys to website enhancements that support engagement and conversion.

curl-verse
curl guide
micellar water comparison chart

(about the project)

Working across CRM and digital experience initiatives for Garnier USA, I collaborated with copywriters, creative directors, strategists, and UX designers to create cohesive customer experiences across email and web. My work included editorial newsletters, trigger-based email journeys, and website enhancements designed to improve engagement and support customer needs throughout the brand experience.

email newsletters
PLP search enhancement
email newsletter

(industry)

Beauty & Cosmetics, CPG

(Date)

2022-2026

(client)

Garnier USA

(scope)

Art Direction, Visual Identity

product comparison chart resedign
garnier haircare models
product comparison chart resedign

(next project)

Driving impact for L'Oréal's global technology teams through strategic design, brand storytelling, and communication. By blending visual storytelling with platform identity, this work translates complex AI initiatives into cohesive, human-centered experiences.