L'Oréal Technology Initiatives

Strategic communications, reporting & platform identity

Orange girl
Sky girl
3 people together

(about the project)

Partnering with L'Oréal's Data & Technology teams, I helped define how emerging AI initiatives were communicated through brand, design, and storytelling. From developing visual identities and executive communications to shaping digital experiences, I translated complex technologies into clear, cohesive, and engaging brand systems that inspired understanding, adoption, and excitement.

Agentic Platform Simplified Logo
Girl having lunch
Orange juice

(industry)

Technology & Innovation

(Date)

2025-Present

(client)

L'Oreal (Global)

(scope)

Strategic Communications, Information Design, Creative Direction, Platform Identity

People playing
Pink girls together
Friends together

(next project)

Leading brand strategy and creative direction to build a distinctive identity for Quebec's first non-alcoholic wine alternative. Bringing together storytelling, design, and art direction to create a cohesive brand experience across every touchpoint.