Vierge
Vierge is Quebec's first non-alcoholic wine alternative, created to offer a sophisticated and inclusive drinking experience. I led the brand's creative direction, shaping its visual identity, packaging system, website, and launch communications to establish a distinctive presence in an emerging category.
(about the project)
As Brand & Creative Director, I help shape the growth of Vierge through brand strategy, visual identity, packaging design, website development, content, and marketing initiatives. Working closely with the founder and external creative partners, I oversee the evolution of the brand across digital and physical touchpoints, ensuring a cohesive and engaging customer experience.
(industry)
Food & Beverage
(Date)
2025-Present
(client)
Les Breuvages Nation
(scope)
Brand Strategy, Creative Direction, Packaging Design, Website Design, Content & Marketing
